Research shows that we feel more pain in loosing than we get
pleasure form gaining something of equal value and that we work harder to avoid
losing than we do to win. In share market when we are more at loss (say -3000)
we take more risk to minimise it coz we want to avoid pain and when we are at
same profit (again say +3000) then we don’t want to take risk to maximise it as
more profit won’t give us more pleasure.
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